Pierce County Library System was looking for a way to breathe new life into their summer reading program for teens across the county while creating an online library experience that was one of a kind.
The project team wanted to increase participation, engagement, feedback, and fun to elevate the program’s visibility and impact on teen summer reading program participants.
I collected data on past programs, participation, and feedback, did some stakeholder interviewing and competitive analysis, and pitched a new approach for the program. I developed a rough prototype to demonstrate reconstructing the program into an online badge-earning platform that encouraged teens to share and explore.
The program finished its sixth season in the summer of 2017. Every year I’ve introduced a fresh visual design based on that year’s program theme. Alongside a fresh content experience each summer, the platform it runs on has evolved and matured to serve a dynamic, intuitive, and flexible approach to constructing and awarding badges to teens for completing a variety of challenges in their communities.